![]() ![]() “For less than 15 cents apiece, our customers can send fliers, menus, brochures and advertisements in highly targeted ways,” said Paul Vogel, president and chief marketing and sales officer for the Postal Service. Quantity: There is no limit on the number of pieces that can claim the discount, nor is there a limit on the number of mailings a participant can present during the promotion period.The agency is launching a marketing campaign to promote Every Door Direct Mail, an online tool that helps small businesses circulate direct mail, promoting their services to new or existing customers without their names or addresses. If multiple emerging technologies are used on the same mail piece, this discount is only applied once.Įligible Mail Classes: Standard Mail® letters and flats Non-profit Standard Mail letters and flats First-Class Mail ® resort and automation letters, cards and flats. Normal postage prices as listed in the published price schedule apply to the mailing, and the discount is applied to those prices. The Emerging Technologies Promotion discount is calculated in PostalOne!® and applied to the mailing statement at the time of mailing. Program Period: August 1 through September 30, 2013ĭiscount Amount: : 2% of eligible postage. Registration Period: June 15 through September 30, 2013 Here are the parameters that a campaign must meet in order to qualify for the postage discount. The USPS is encouraging direct marketers to experiment with Augmented Reality to enhance direct mail campaigns that drive recipient engagement and direct results. Mobile Authentication: The physical mail piece must integrate the attributes of physical mail and the user must be able to complete authentication processes for customers, potential customers, and/or mail recipients that meet their needs.Īugmented Reality direct mail postage discount program parameters.Augmented Reality: The physical mail piece must contain print that allows the user to engage in a Mobile Augmented Reality experience that combines print content with virtual content, is interactive in real time and is registered in 3-D.Near-Field Communication (NFC): The physical mail piece must contain a NFC “smart tag” or RFID chip that allows information to be transmitted from a printed mail piece to a mobile device. ![]() To take advantage of this limited-time postage discount, your mailpiece must meet the requirements for at least one of these scenarios: The United States Postal Service promotion for direct mail pieces featuring Augmented Reality markers is designed to promote awareness of how innovative technology, such as Near-Field Communication and Augmented Reality can be integrated with a direct mail strategy to enhance the value of direct mail. How to get the USPS Augmented Reality postage discount It’s true! Retailers and marketers can save 2% on postage when they use Augmented Reality campaigns to enhance their direct mail print content. The better news? If you send an Augmented Reality enhanced direct mail promotional campaign between Augand Septemyou can take advantage of special postage discounts. Postal Service app will help direct marketers bring their mail to life with simple but engaging AR promotions, according to VentureBeat. Scheduled to launch at the end of 2013, the U.S. About the 2013 Augmented Reality USPS direct mail postage discount-Įarlier this year, the United States Postal Service (USPS) revealed a new Augmented Reality app for direct mail at the Consumer Electronics Show (CES). Augmented Reality videos and AR examples on.Emerging Technology Promotion page on.If you’re curious about what it takes to put an AR campaign together for direct mail, give us a call at 72 or email us and we’ll walk you through the process. Eligible Mail: Standard Mail® letters and flats and Nonprofit Standard Mail letters and flats.Discount Amount: 2 percent off eligible postage.Program Period: August 1 through September 30, 2014.Registration Period: June 15 through September 30, 2014.Here are the basic details of the USPS Augmented Reality direct mail postage promotion: In order to take advantage of this USPS promotion you’ll want to get started soon. Most Augmented Reality applications require 6-8 weeks to go from concept to launch and August is around the corner. The USPS Augmented Reality direct mail promotion has been renewed for August/September 2014. ![]()
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